{"id":26,"date":"2014-04-16T12:42:44","date_gmt":"2014-04-16T12:42:44","guid":{"rendered":"http:\/\/www.reeltechuk.com\/blog\/?p=26"},"modified":"2014-04-22T08:36:01","modified_gmt":"2014-04-22T08:36:01","slug":"digital-signage-a-sign-of-the-times","status":"publish","type":"post","link":"https:\/\/www.reeltechuk.com\/blog\/digital-signage-a-sign-of-the-times\/","title":{"rendered":"Digital signage – a sign of the times"},"content":{"rendered":"

Signs are everywhere \u2013 bus stops, shop fronts, billboards to name but a few \u2013 and we all see plenty as we go about our day to day lives.\u00a0 More and more signs are becoming digital and it\u2019s estimated that there\u2019ll be over 20million by 2015.\u00a0 So how do they work and what\u2019s the future of digital signage?<\/span><\/p>\n

Currently, the most common type of digital sign is a one that works in a fairly similar way to a standard sign \u2013 it just looks better and is far more eye catching.\u00a0 One billboard can display multiple signs and they can rotate easily and quickly, with graphics, wording and icons \u2018flying\u2019 in from all angles.\u00a0 Animation can also feature and they can become almost akin to an advertisement.\u00a0 Placed in shops at relevant points they can be effective at encouraging shoppers to buy certain products.\u00a0 On shop fronts or in reception areas, digital signage can be used to show a range of products, services or messages where a traditional sign could have only displayed one.\u00a0<\/span><\/p>\n

The future for digital signage looks bright.\u00a0 The main trend is that they\u2019re going to get a lot more interactive and this in turn will allow businesses to gain a better understanding of their consumers.\u00a0 Digital signs could be used to show comparison information to help customers with their purchases.\u00a0 Using information such as the products consumers show an interest in could allow tailored adverts or promotions to pop up. Incentives could be added to encourage a purchase to be made there and then.\u00a0 Given our love of mobile phones and tablets, it\u2019s no surprise that touch screens are going to become big news in the digital signage world.\u00a0<\/span><\/p>\n

Live feeds may also become a feature of digital signage.\u00a0 If a sign is featured in a shop then interviews with shoppers could feature or a live exploration of the latest deals and offers.\u00a0 Research shows customers are more drawn to live footage so it could be a great way of keeping your customers in your shop for longer.\u00a0<\/span><\/p>\n

Digital signage may also become more of an opportunity to show customers your products and using interactive technology like touch screens they\u2019ll be able to turn them round, listen to them and fully interact with them….without actually touching them.\u00a0<\/span><\/p>\n

When we look further into the future, digital signage could (and almost certainly soon will) boast 3D screens.\u00a0 This is going to make consumers stand back and take notice and we\u2019d be surprised it\u2019s not the next big thing in the signage world.\u00a0\u00a0<\/span><\/p>\n

But the signage world isn\u2019t always we have to talk about. Because the thing you display your sign on has change too. It used to be that you could mount your billboard or poster to a frame or wall. And that\u2019s still the case. But what happens if you want to adjust that advertisement? Make it higher, lower or rotate it? You\u2019d have to go and alter the advertisement yourself wouldn\u2019t you? <\/span><\/p>\n

Here at Reel Tech we offer remote controlled lifting solutions \u2013 the perfect way to adjust your sign. Alter it. Raise it. Twist it. Make it visible. <\/i>Because that\u2019s what\u2019s most important. That people see the advertisement that you\u2019ve worked so hard to create.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Signs are everywhere \u2013 bus stops, shop fronts, billboards to name but a few \u2013 and we all see plenty as we go about our day to day lives.\u00a0 More and more signs are becoming digital and it\u2019s estimated that there\u2019ll be over 20million by 2015.\u00a0 So how do they work and what\u2019s the future […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22,21,20,28,27,30,29,3,19,23,26,24,25,2],"class_list":["post-26","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-airport-signage","tag-banner-systems","tag-banners","tag-how-to-change-a-banner","tag-how-to-change-a-sign","tag-how-to-clean-a-banner","tag-how-to-clean-a-sign","tag-live-feeds-and-3d-screens","tag-sign","tag-signs-for-airports","tag-signs-for-business","tag-signs-for-hotels","tag-signs-for-shopping-centres","tag-what-is-the-future-for-digital-signage-we-explore-interactivity"],"_links":{"self":[{"href":"https:\/\/www.reeltechuk.com\/blog\/wp-json\/wp\/v2\/posts\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reeltechuk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reeltechuk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reeltechuk.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reeltechuk.com\/blog\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":1,"href":"https:\/\/www.reeltechuk.com\/blog\/wp-json\/wp\/v2\/posts\/26\/revisions"}],"predecessor-version":[{"id":27,"href":"https:\/\/www.reeltechuk.com\/blog\/wp-json\/wp\/v2\/posts\/26\/revisions\/27"}],"wp:attachment":[{"href":"https:\/\/www.reeltechuk.com\/blog\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reeltechuk.com\/blog\/wp-json\/wp\/v2\/categories?post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reeltechuk.com\/blog\/wp-json\/wp\/v2\/tags?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}