Blog

Five Reasons to Employ Display Banners

Posted on the 01 of Sep 2014

Few advertising strategies have greater capacity to grab consumers’ interest than display banners. For this reason they are considered to be one of the most effective advertising strategies that can be employed. Here is a look at six reasons to use display banners.

They Grab Consumers Interest from a Distance

Large outdoor banners complete with bold graphics and messages are just what you need to make consumers stand up and take notice. Strategically positioned, these banners will direct consumers to where you want them to go – your retail outlet. Excellent for new product or service launches, display banners can be employed in a wealth of environments. From trade shows to car dealerships their presence can be employed to great effect.

Provide Consumers with Directions

One of the principal benefits of display banners is that they can direct consumers to your venue, event, stall or store inside large, crammed buildings. Choosing the right location is paramount; this will direct customers to where they need to be.

Your Retail Store

Do you want to attract the attention of customers as they walk by your store? If so, one of the easiest ways to do this is to erect a display banner. Arousing their curiosity, you can advertise the USPs of your products or services. This can be achieved by employing graphics and copy of a high quality. Always remember to include a strong call to action.

The Checkout

Cheap products that are bought on impulse are best displayed by the checkout. Consumer research evidence has demonstrated that when queuing to pay for purchases consumers are more inclined to purchase items on impulse – and retailers need to draw attention to these. This is one example of how banner advertising is very effective.

Banner stands can be used to place and hold brochures and leaflets. This will entice consumers to pick up items for purchase.

In Store Advertising

All retail outlets should employ in-store advertising, highlighting products or services. When employed with the support of knowledgeable and passionate sales assistants, in-store display banner advertising will maximise your sales potential.

Warning: Use of undefined constant php - assumed 'php' (this will throw an Error in a future version of PHP) in /home/reeltech/public_html/blog/wp-content/themes/reeltech/single.php on line 26

---